Coca-Cola

Ben Gilbert and David Rosenthal23 Kasım 2025 Pazar3:53:3518. sezon3. bölüm

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The Hilltop ad / Mad Men finale
Pepsi Challenge commercials
Pepsi’s Michael Jackson commercials
Coke’s Bill Cosby commercials
Two liter bottles inflating
Worldly Partners’ Multi-Decade Coca-Cola Study
For God, Country, and Coca-Cola
Secret Formula
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Carve Outs:

SkiErg
Super Smash Bros. Ultimate
Claude
Nike Vomero Plus
Hermanos Gutiérrez

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(00:00) - Start
(00:41) - Intro
(05:52) - Patent Medicines & the Birth of an Industry
(12:13) - Dr. John Pemberton & the "Miracle Drug" Cocaine
(16:40) - Creating the Secret Formula (1886)
(22:14) - Frank Robinson's Genius & the First Coupon
(30:39) - Asa Candler & Building a National Brand (1890s)
(39:49) - The $1 Bottling Deal: A Fortuitous Mistake
(52:21) - Protecting the "Real Thing": Lawsuits & the Contour Bottle
(01:03:24) - Robert Woodruff: The Boss Takes Over (1923)
(01:12:06) - Creating Lifestyle Advertising & Santa Claus
(01:23:58) - Standardization, Gas Stations & Early Global Growth
(01:32:39) - Pepsi: The First Real Competitor Emerges
(01:40:41) - World War II: The Greatest Sampling Program in History
(01:49:25) - The Cola Wars Begin & the McDonald's Partnership (1950s)
(02:16:10) - The Pepsi Challenge (1975)
(02:32:03) - New Coke: The Worst Marketing Blunder Ever (1985)
(02:59:06) - Buffett's Investment & the "Total Beverage Company"
(03:27:56) - Analysis: Why Did Coca-Cola Work?
(03:33:24) - 7 Powers
(03:40:15) - Quintessence
(03:48:21) - Carve-Outs + Outro

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.